Services with everything: the ICT- enabled digital transformation of services

The services transformations unfolding 

The transformation of services with ICT tools is dramatic, pervasive and far-reaching. Activities are transformed, firms are turning to services in pursuit of value.

Reposting services to avoid commoditization  

Many products face intense price competition.

Firms hardware offerings are increasingly enhanced in value by ICT- enabled services offerings.

IBM for example transformed itself form a product company in which services support provided competitive advantage.

Products themselves can be transformed into services when delivered via ICT networks.

Products can become portals to services.

In the current era manufacturing itself is offered as a service.

The Services Spectrum

Irreducible Services.

Hybrid Services.

Automated Services.

The application of ICT to existing service activities is always the beginning of the story of a cycle. 

For example many financial services are essentially encapsulated information, with algorithms determining patterns of trading and the composition of derivate- based products.

For digital media such as DVD or CD'S the information itself is a product.